A failure to properly understand your customers through poor quality data will lead them to competitors who do. The quality of your customer’s experience depends on data quality, yet organisations consistently fail to recognise this and take action to change the situation.
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Studies show that CRM data quality deteriorates or decays at around 25%-30% annually; worse in some situations with more than 3.1M Australians moving each year. This has a dramatic impact on contact data, firmographics or demographics – the key information or facts you use to understand and engage with your customers.
Consider the value of a service that can provide an assessment of your situation. How accurate is the information you hold? What is your data degradation percentage?
For a limited time, we are offering a free trial of this service. You can uncover the factors that influence your data quality and identify strategies for the ongoing resolution of this situation. This service is valued at $5,000 +GST – but we are offering it free of charge to the first 10 clients. In exchange, all we ask for is feedback so that we can better shape this service for continued relevance to market changes.
If you are interested in participating or want to learn more, provide your contact details and we will get back to you as soon as possible.